20-year-old Logan Rose now owns the 73-year-old Wiffle Ball brand

The Western Wiffle Ball Classic drew approximately 45 teams to Scottsdale Stadium this year, a figure that stands in sharp contrast to the roughly 20 teams that attended the event in its earliest years. This growth has helped transform a local pastime into a national league and a commercial enterprise.

Logan Rose, who is 20 years old, now serves as the chief executive officer of Big League Wiffle Ball. He is also a sophomore at Southern Methodist University. In October, he and his family purchased The Wiffle Ball Inc. from the Mullany family, who had owned the Connecticut-based business since 1953. The Mullany family decided to sell after managing the brand for decades, leaving the Roses with the responsibility of stabilizing and expanding the company.

The acquisition gives the Rose family full control over both the competitive league and the manufacturing of the product. Logan’s 17-year-old brother, Carson, has taken the role of chief growth officer. The brothers intend to keep the league and the manufacturing business independent while working toward the shared goal of advancing the sport in various cities.

The enterprise began during the pandemic when a 13-year-old Logan sought a remedy for boredom. He invited friends to his Scottsdale backyard for games using plastic bats and balls. What started as informal competitions evolved into a structured league. Logan recalled that the early work involved scheduling games and communicating with participants, skills that became the foundation for the company.

The family’s involvement in the sport runs deep. Carson began playing as a toddler and stated that his first steps were taken toward a Wiffle ball bat. The brothers have spent six years organizing the Western Wiffle Ball Classic at the spring training site of the San Francisco Giants. They noted that Arizona lacked a strong history of Wiffle ball tournaments, requiring them to build a local audience from scratch.

A major shift in the event’s profile occurred during the 2025 edition, which marked the league’s Opening Day. The brothers screened the film Field of Dreams and partnered with actor Kevin Costner, who also owns the Los Angeles Naturals team. The 2026 classic continued this trend of celebrity participation, featuring a Home Run Derby that included former Major League Baseball player Shane Doan.

Carson Rose said the derby helps drive competitiveness among participants. Players aim to qualify for the event to compete against high-profile athletes. The presence of celebrities and the structured format have helped attract a larger crowd to the Scottsdale venue.

Participants cite the community atmosphere as a key reason for their involvement. Roman Basurto, a player in this year’s classic, played alongside his younger brother. He described the experience as allowing him to bring out the child in him and enjoy the moment with others. He noted that the event is defined by smiles and shared fun.

Carson Rose emphasized the unique position the family holds in the sporting world. He stated that owning the intellectual property of the league is a rare advantage that will be beneficial for the brand’s future. Logan Rose described the league as the pinnacle of the sport and said there is substantial room for growth in building out the actual game of Wiffle ball.