Oppo Find X10 Pro Max costs €1,799, trailing Samsung foldable by €200

Oppo has priced its latest straight-screen flagship at €1,799 in Europe, a cost that leaves it only €200 cheaper than Samsung's Galaxy Z Fold 8. The price point has drawn immediate criticism from consumers and tech observers who question why a non-foldable device now costs so close to the premium folding category.

The Find X10 Pro Max is powered by a MediaTek processor. A reviewer who tested the phone for several weeks praised its performance, camera quality, and battery life. They stated that buyers who purchase the device would be satisfied with the hardware experience, despite the high entry cost.

The €1,799 price tag matches the cost of the iPhone 18 Pro Max. It is also just €30 more than the Samsung Galaxy S26 Ultra, which sells for €1,769 in the region. The pricing aligns with rumors that Xiaomi faces similar cost pressures for its upcoming European models.

Reddit users quickly pointed out the disparity between the new model and its predecessors. Many noted that the earlier Find X9 Ultra can still be purchased for a lower price. Some commenters observed that the older flagship includes more memory and a larger battery while costing hundreds of euros less than the new release.

The reviewer agreed with the community's sentiment, stating they would choose the Find X9 Ultra over the new model. They suggested the Find X9 Pro, currently available in Europe for roughly €1,000, is the better value for most shoppers. The drop in price for last year's models makes the new flagship's cost feel even steeper.

The article attributes the rising prices to the state of the tech industry, specifically citing the impact of AI companies on hardware costs. The situation is referred to as "RAMageddon." While some UK buyers have reported using promotional offers to pay less, the standard list price remains high.

Oppo's pricing strategy places the Find X10 Pro Max in a crowded and expensive segment. The device competes directly with other top-tier Android phones and high-end iPhones, all of which are priced within a narrow range of one another in the European market.